Reputation Management Webinar - Matt Muilenburg - Automotive Digital Marketing Professional CommunityThe video linked to this post is over an hour in length and showcases a detailed "How To" for car dealers on managing the dealership's reputation. Included are specific instructions around what is and is not acceptable for each of the User Generated Content review and ratings sites. The Cobalt/ADP team offers an eBook download to ADM members which is rich in data specific to the car buying process and how a dealer's online reputation impacts that process. I encourage all ADM members to download this PDF file and print enough copies to distribute to your dealership management team.
Use link that appears below video on the ADM page: Street Smart Guide to Reputation Management for Car Dealers