Blog posts, tweets, emails — we use all of those digital formats to educate ourselves and our customers, but even in this digital age, it's important to remember the value of a face-to-face conversation.
One of the best places for auto dealers to get that personal experience is at conferences held by industry trade associations.
You can't learn to fly a plane by just joining a pilots organization.
Make plans to attend one of our these auto industry conferences and enjoy the benefits of being a car peep!
NADA — the National Automobile Dealers Association — invites the executives of major car manufacturers to this yearly convention. These are the people making decisions about the next generation of automobiles, and if you attend the NADA Convention, you can meet along with them.
No matter how experienced you are, you still have things to learn, and at the NADA Convention and Expo, you'll have access to hundreds of exhibits and dozens of workshops.
Many people avoid the exhibit hall at conferences, but you can learn a lot from those vendors. You're not going to buy into each of their products, but you'll get a sense of the industry climate. You can then pick-and-choose which things you bring back to your dealership.
It's important to take advantage of the opportunity when you've got all of these resources in one room.
Like the name implies, this conference is focused on digital marketing for auto dealers. Few auto dealers are fully embracing the digital tools available, so this is a great expo to attend if you want to take the lead in your market.
If you're the only auto dealership using digital marketing to its full potential, you're going to be seen as an industry expert to your customers.
Some of the speakers at Digital Dealer might be more progressive than you're comfortable with now, but that's what digital is all about: pushing boundaries. You don't become an industry leader by sticking with the status quo.
Even if you're only ready to implement a few digital changes, this is a great place to get inspiration for your own auto dealership.
DrivingSales isn't exclusive to auto dealers in the United States.
The Canadian Dealer Forum features the same progressive conversations as the American conference. That said, this conference does offer different speakers and would be worth your time even if you visited the event down south.
This forum brings together thinkers from within the auto industry as well as outside.
Customers won't think twice about the conferences you attend, but the information and innovation you bring back to your auto dealership will definitely change your sales and marketing strategy. And that is something customers will notice.
If you're not taking time to attend at least one industry conference every year, you're missing out on a lot of potential for your auto dealership.
The face-to-face conversations you have at these events lead to unexpected opportunities for your dealership — and yourself. The new ideas and new connections can give you fresh ideas to manage your career growth and learning.
An industry conference isn't the only way to improve your business. Visit and join the Automotive Digital Marketing Professional Community at http://www.ADMPC.com.com to read more about marketing, sales, service, parts and operational tactics specifically for auto dealerships.